WHOLESALE TERRITORY RIGHTS
You acquire a region of ten or more territories for a fee starting at $69,998. At the standard franchise fee of $34,999, ten territories would retail at roughly $350,000. You're buying in bulk, at wholesale.
Grow a portfolio of franchisees as an Area Representative
Hold the wholesale rights to a whole region. Award territories to local franchise owners, operate them yourself at wholesale cost, or both.
Get started from $69,998
Elevate your investment
The Area Representative program is for investors and operators who want a bigger opportunity than a single territory. Instead of owning one territory, you hold the development rights to a protected region — starting at roughly 500,000 people, ten territories or more — and you play the franchisor's role inside it. Your income is tied to the growth of the whole region, not to one location.
Your economic advantage
AWARD TERRITORIES
Find and qualify local franchise owners for your region. You keep 80% of each initial franchise fee and 60% of the ongoing royalties from every franchisee you award, for the life of the relationship.
OPERATE THEM YOURSELF
Any territory you choose to run, you activate on a unit franchise agreement with an 80% offset against the fee — a net cost of approximately $7,000 per territory instead of $34,999. Develop them over your development schedule and market across the whole region from day one.
From franchisee to franchisor
This program invites you to take the wider view. Success isn't confined to operating a single territory; it extends to growing the brand's footprint across your region. In effect, you transition from franchisee to franchisor.
Wholesale territory rights — protected territories and economic benefits at wholesale value
Territory awards — fee income from awarding individual territories within your region
Royalty rewards — an ongoing stream from the portfolio of franchisees you build
Flexibility — operate, award, or mix both, and change the mix at any time
Protected region — exclusive rights, so no one else can develop your market
Benefits for savvy investors
Leverage brand equity
a rapidly growing, Entrepreneur-ranked brand behind you
Portfolio diversification
a development business layered on a home services platform
Locked-in territory
the region is reserved for you as you develop it
Total investment
The Area Representative fee starts at $69,998 and varies with the size of the region you choose. Beyond the fee, allocate a budget for marketing the franchise opportunity in your region and for supporting your portfolio of franchisees. The total estimated initial investment is $89,498 to $342,398, per Item 7 of the Area Representative FDD. Count on our support in developing the strategy and infrastructure to start marketing and awarding territories.
The Area Representative program is distinct from our unit franchise program. You choose whether to also operate territories in your region or to focus solely on developing it.
Main responsibilities of an Area Representative
You hold the protected rights to grow the brand's presence in your region and to be the local resource for the franchisees in it.
Marketing
promote the franchise opportunity through online and local channels
Candidate engagement
find, pre-qualify and guide candidates through the qualification process; introduce them to corporate for the Discovery Academy and leadership calls
Training and support
corporate delivers initial training and systems; you provide the ongoing local coaching and coordinate marketing across your franchisees
You receive the majority of the ongoing royalty because you provide the majority of the ongoing local support.
Who we're looking for
Accomplished business owners or seasoned executives ready to take a leadership role in their region: relationship builders, team leaders, motivated to excel.
- A proven track record of success
- Demonstrated leadership, with strong sales and communication skills
- A minimum of $69,998 in liquid capital
- A net worth of $500,000 or higher
Eligibility is confirmed through financial verification and a mutual alignment assessment.
Area Representatives are awarded through a selection process.